CLIMB – Building a high performing global team
CLIMB – Building a high performing global team
Building a culture of trust and positive team relationships for leading Financial Services provider.
Challenge
Managing a virtual global team of 40 people presents many challenges, even for an experienced leader. Lack of face to face interaction, cultural diversity and time zone differences are all factors that can lead to mistrust among team members, a lack of team identity, poor collaboration and communication, and not having a sense of control over the collective agenda.
Although the Head of Marketing managed a team of very capable individuals, this brought an added layer of complexity that was difficult to manage and resulted in many of the challenges outlined above, as well as some ingrained behaviours across the team that needed to be addressed.
Challenge
Managing a virtual global team of 40 people presents many challenges, even for an experienced leader. Lack of face to face interaction, cultural diversity and time zone differences are all factors that can lead to mistrust among team members, a lack of team identity, poor collaboration and communication, and not having a sense of control over the collective agenda.
Although the Head of Marketing managed a team of very capable individuals, this brought an added layer of complexity that was difficult to manage and resulted in many of the challenges outlined above, as well as some ingrained behaviours across the team that needed to be addressed.
Solution
A professional development solution was sought and Global Eloquence’s expertise in working with global and virtual teams meant we were able to create a bespoke programme; CLIMB – Building a high performing global team, that would deliver against the success criteria set out below:
• Engender a sense of trust among the team by exploring and resolving issues
• Support the development of a team identity which embraces the dynamic of ‘I have your back’
• To explore individual and team collaboration and identify measurable progression
• Unlock challenging team dynamics to strengthen relationships
• Ensure control and governance over the collective agenda
The marketing leadership team would follow the three-phase Eloquence Development Pathway over a two year period which ensures careful analysis, design, delivery and measurement. This included:
Base Camp team workshop
Online survey
Development of bespoke training modules
One to one coaching and intervention work
Interviews with managers and team individuals, including reflective feedback
Outcome
The impact of the programme has been a success story for the Marketing team. The Head of Marketing has seen a dramatic difference across all of the team and in particular some individuals. Those factors that can cause issues in virtual teams including a lack of trust and poor collaboration have also been addressed.
In the 2018 company Employee Survey, the marketing team’s Leadership Survey results were the best in the whole business by quite some measure and better than the ‘Best in Class’ external benchmark.
“The programme has been enormously helpful to me as a leader and the people on my team. I don’t think we would want to do without this support. The coaching support I receive has helped me navigate some of the complex personalities in my team who all demand a different approach.”
Comments from Head of Marketing
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